Audience
Our focus is to cover three main venue types – bars, lounges and night clubs. Besides the basic information, we provide editorial coverage, as well as weekly event updates. We partner with local nightlife enthusiasts, promoters and musicians to provide fresh insider’s information.
Our audience is comprised of men and women, in the age group of 21-44 residing in the city of Chicago and its surroundings. They enjoy all forms of entertainment such as bars and night clubs, restaurants, art galleries and fashion shows. They are well educated (69% college graduates), affluent, and tech savvy. They are technology, internet, and trend dependent. They are frequent buyers of the latest fashion, gadgets, and electronics. Most of our visitors are looking for ideas to spend their discretionary income. This makes us an ideal place to advertise.
Chicago Nightlife Guide is an excellent niche for restaurant, night club, bar and lounge advertisement. In addition, we are a great niche for companies in beauty, fashion, health/fitness, automobile/luxury transportation, hospitality, and liquor industries.
Readership
Chicago Nightlife Guide reaches its readers through various marketing methods including:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Various Partnerships
Chicago nightlife industry, consisting of people looking for bars, restaurants, night clubs, lounges or other nightlife activities, has approximately 300,000 searches a month just on Google. Our strong presence in the major search engines allow us to reach the audience constantly looking for nightlife entertainment as well as successfully compete with local and national brands including Metromix, Centerstage, 10Best, Chicago Scene and others.
Simply “google” us on phrases such as “Chicago Nightlife Guide”, “Chicago Nightlife”, “Chicago Night Clubs”, or “Chicago Lounges”, to name a few. We are #1 or at least on the first page of Google. This allows us to be in front of a large group of searchers and you can leverage our presence to expose your business to a wider audience.
We offer banner advertisement, editorial coverage, featured article coverage, featured business listing and much more. If you would like to receive a 2010 Media Kit or speak to our sales representative, contact us, we will find a way to help you. Please include your name, email address and a detailed description of what your company does and how you would like to work with us.
